JIWON SEO
Doors Museum
Branding
Life is full of opportunities and doors take us there. We encounter doors every moment in our life and perhaps they are taken for granted.
Doors Museum aims to invite the audience to the space of various doors from all around the world and give more attention to the doors.
During the exhibition, each audience is given a key which fits into one of the doors in the museum. They are supposed to explore and find the matching door.
The logo and visual identity are created with attention to the doors that are in different states (closed, half opened, fully opened). The space over the door is unknown, giving some curiosity to the viewer to have a willingness to enter the world beyond the door.